Privacy policy
Welcome to baekelili's online store, owned and operated by BAEKELILI ENTERPRISE (“Baekelili”, “we”, “us”, or “our”), a company registered in Malaysia. This Privacy Policy outlines how we collects, uses, discloses, and safeguards your personal information when you access our website, interact with our services, or make purchases through our online store.
We are committed to protecting your privacy and handling your information in a secure and responsible manner, in accordance with applicable Malaysian data protection laws and relevant international standards.
By accessing or using our Services, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect personal information that is necessary to fulfill your orders, provide a quality customer experience, and improve our services. This may include:
• Identity and Contact Information
Full name, email address, phone number, billing and shipping address.
• Payment Information
Payment method, transaction details, and related billing data (collected securely via our payment processors).
• Account Information
Username, password, preferences, and account settings (if you create an account).
• Order and Usage Information
Products viewed or purchased, items in your cart or wishlist, past order history, return/exchange activity, and interactions with our website.
• Device and Technical Data
IP address, browser type, device identifiers, website interactions, and referral data, collected via cookies and analytics tools.
• Customer Communications
Messages you send to us, including emails, feedback, and inquiries.
2. How We Collect Information
We collect personal information in the following ways:
• Directly from You – When you place an order, register an account, subscribe to our emails, or contact us.
• Automatically – When you browse our website, we collect technical and usage data using cookies and similar technologies.
• From Third Parties – Such as payment gateways, marketing providers, and logistics partners who help us operate and fulfill our services.
3. How We Use Your Information
We use your personal information to operate our business, fulfill our obligations to you, and improve your experience. This includes:
• Fulfilling Orders and Providing Support
To process transactions, confirm purchases, ship orders, handle returns or exchanges, and provide customer assistance.
• Improving and Personalizing Your Experience
To remember your preferences, recommend products, and optimize your browsing and shopping experience.
• Marketing Communications
To send you promotional emails, product launches, or exclusive offers—only if you’ve opted in. You may unsubscribe at any time.
• Security and Fraud Prevention
To detect and prevent fraudulent activity, safeguard your personal information, and protect the integrity of our platform.
• Legal and Regulatory Compliance
To comply with legal obligations and respond to lawful requests by authorities or enforcement agencies.
4. Sharing of Personal Information
We respect your privacy and never sell your personal information. However, we may share your data with trusted third parties under the following circumstances:
• Service Providers
We may share your information with third-party vendors that support our operations—such as payment processors, delivery partners, marketing services, and technical infrastructure providers.
• Legal and Compliance Purposes
We may disclose information when legally required, such as in response to a subpoena, court order, or lawful government request.
• Business Transfers
In the event of a business sale, merger, restructuring, or acquisition, your personal information may be transferred as part of that transaction.
All third parties are expected to process your information in accordance with applicable privacy standards and contractual obligations.
5. Cookies and Analytics
We use cookies and similar technologies to:
• Maintain session information and website functionality
• Analyze website performance and improve user experience
• Tailor product recommendations and marketing
You may disable cookies in your browser settings; however, this may affect certain features of the website.
6. Data Security and Retention
We take appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, loss, or misuse.
Your information is retained only as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law or to protect our legal interests.
7. International Transfers
Some of our service providers may process or store your personal information outside of Malaysia, including in countries with different data protection laws.
Where such international transfers occur, we ensure appropriate safeguards are in place to protect your information, such as standard contractual clauses or equivalent legal protections.
8. Your Rights and Choices
Subject to applicable laws and where relevant, you may have the right to:
• Access – Request a copy of the personal data we hold about you
• Correct – Request corrections to any inaccurate or outdated data
• Delete – Request deletion of your data (subject to legal limitations)
• Withdraw Consent – Withdraw marketing or processing consent at any time
• Data Portability – Request to receive your data in a portable format (if applicable)
To make a request, please contact us at baekeliligoods@gmail.com. We may request additional information to verify your identity before processing your request.
You may also unsubscribe from marketing communications by clicking the “unsubscribe” link in our emails.
9. Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those websites. Please review their privacy policies before submitting any personal information.
10. Changes to This Policy
We may update this Privacy Policy from time to time in response to legal, operational, or technical changes. When updates are made, we will revise the “Effective Date” at the top of this page and, where required, provide you with notice of material changes.
11. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights regarding your personal data, you may contact us at hello@baekelili.com
We are committed to handling your data with care and responding to your inquiries promptly.